In an inspiring partnership with local youth charity, Young Bristol, Laura Wilder, Franchisee of the Bristol Fishponds McDonald’s, has transformed her restaurant into a safe and welcoming space for young people. This partnership comes as a result of McDonald’s Makin’ it initiative, run in collaboration with BBC Children in Need - to better support young people and unlock genuine opportunity.
Surrounded by several schools, Laura noticed an increasing number of young people gathering at her restaurant after school. Over time, she began to know the regulars by name, fostering relationships that have led to a much greater impact than anticipated. Laura’s presence as a mentor and positive role model grew as she took on a key role of providing reassurance, advice, and support to these young people.
In a bid to extend the positive impact beyond just the students who were visiting her restaurant, Laura formed a partnership with Young Bristol, the city’s leading provider of community-based youth services. The charity is well known for its extensive community youth club network across some of Bristol’s most challenging neighbourhoods and run a variety of initiatives including outdoor activities, holiday clubs and an outdoor employment programme which helps young people develop life skills.
Recognising the potential of combining their strengths, Laura personally funded six youth work sessions, which saw Young Bristol’s innovative Youth Club on Wheels parked outside her McDonald’s for a 3-hour window each week. This mobile youth service created a fun, interactive space for the youth, with various activities designed to engage, inspire, and positively influence their lives.
Over the course of the project, 24 young people from the local Fishponds community took part, solidifying the initiative’s success. This partnership between Young Bristol and McDonald’s has had a profound effect on the local community, all through crucial funding from BBC Children in Need. Not only has Laura’s restaurant become a gathering spot where young people feel safe, but it has also fostered anew, mutual respect between the McDonald’s team and young people in the area. Fishponds McDonald’s and Young Bristol look forward to continuing their partnership, with a new aim to provide employment opportunities for young people.
Local McDonald’s Franchisee, Laura Wilder, who owns and operates McDonald’s Fishponds, says:
“My team at McDonald’s Fishponds and I, together with Young Bristol, are deeply committed to creating lasting change in our community. We see the bright potential in every young person, and it inspires us to create a safe and welcoming space where they can connect, learn, and truly thrive. Together, we've already begun to see the positive impact of our partnership, and we’re excited to build on this foundation. Our goal is to open even more doors for growth and empowerment, ensuring that the youth of Bristol have the opportunities they deserve to shine.”
Shea Stew, Young Bristol Youth Club On Wheels Lead adds:
“Going into the project we did not know what to expect, but I was utterly amazed at the response from the young people and the community. It quickly became clear that there was a genuine need in Fishponds for something for young people. We really enjoyed working with McDonalds, and would love to see a bigger partnership in the future, as we know youth, community, and burgers, is a great combination.”
Since the start of the partnership with BBC Children in Need, McDonald’s has supported more than 185 youth projects employing more than 320 youth workers and improving outcomes for over 42,500 young people .McDonald’s customers can donate to BBC Children in Need by rounding up orders at the kiosk and via the McDonald’s App.
